Our Mission and History
We’re The Color Run, the world’s first COLOR 5K™ and COLOR DASH event. Founded in 2011, our mission is to bring people together and make the world a happier, healthier place. By creating an experience that’s more about the memories you make than your mile per minute, we made running feel accessible to a broader demographic.
Now the largest running series in the world, “The Happiest 5K on the Planet” has been experienced by over 6 million runners worldwide in 35+ countries, and continues to be a leader in the fun running space.
How The Event Works
Less about your 10-minute-mile and more about having the time of your life, The Color Run presented by Daman is a five-kilometer, un-timed event in which thousands of participants, or “Color Runners”, are doused from head to toe in different colors at each kilometer. With only two rules, the idea is easy to follow:
- 1Wear white at the starting line!
- 2Finish plastered in color!
After Color Runners complete the race, the fun continues with an unforgettable Finish Festival. This larger than life party is equipped with music, dancing and massive color throws, which create millions of vivid color combinations. Trust us, this is the best post-5K party on the planet!
The Color Run 2018 Hero Tour
It’s a bird! It’s a plane! No… it’s The Color Run Hero Tour! Flying your way in 2018, celebrate the hero in you in a realm where NOTHING is impossible and you are UNSTOPPABLE! Soar to new heights in the all-new Super one and celebrate the hero in you in the returning Foam Zone and our brand-new Honor Photo Zone! Suit up in your limited edition participant kit fit for a super hero as you collect you medal the Finish Line!
This year’s theme features an all new participant kit, new course elements, and a super-charged Finish Festival. Will you rise to the challenge and be a #TCRHero?
While our 5K event is all about having fun, we also focus on promoting a healthy lifestyle. More than half of our participants are first-time 5K runners and the event is making headway on the national focus of improving health and wellness. We hope that The Color Run 5K event will be able to act as a catalyst for our participants to live an active, healthy lifestyle.
Seeing how happy The Color Run has made people has been tremendously rewarding for us. It is an event for all fitness levels, ages and backgrounds. Our tag line, “The Happiest 5K on the Planet,” was created after seeing the expressions of pure joy from participants. Want to add some happiness to your life?
Color Runners vary in demographics and reasons for running. With no winners or official times, The Color Run caters to everyone—first time runners to seasoned athletes. Some Color Runners participate as a celebration and capstone of their healthy living accomplishments, while others participate for reasons unique to them. What are you running for?
As a for-profit event management company, we love the opportunity we have to partner with charities to help shine a light on their amazing work within society and highlight the causes they stand for. We have raised donations for more than 80 local and national charities since 2012. To date, The Color Run has donated more than $5 million to charity. For more information on how The Color Run works with charities, visit our Charity Page. Interested in nominating your charity for the event in your community?
National Health Insurance Company – Daman
The National Health Insurance Company – Daman is the region’s leading specialised health insurer, providing comprehensive health insurance solutions to more than 3 million members in the UAE.
Over the years, the company has been the partner of choice for a number of the country’s most prominent organisations and multinational companies in various industries including oil and gas, aerospace, energy, construction, investments and media.
Daman is a public joint-stock company that is 80% owned by the Abu Dhabi Government with the remaining 20% owned by Munich Re. The company is backed by the reliable support of the Abu Dhabi Government and its strategic partner, Munich Re, one of the world’s leading reinsurers, plays an important role as both reinsurer and a valuable source for knowledge transfer.
Headquartered in Abu Dhabi and established in 2006, Daman offers a range of health insurance plans for both individuals and organisations and exclusively manages the Government’s health programme – Thiqa – for UAE Nationals and Abu Dhabi Basic Plan – for low income expatriates. Members enjoy access to the largest healthcare providers’ network in the UAE and an extensive international network of over 45 countries.
Daman, a pioneer in health care insurance, drives innovation through a combination of state-of-the-art technology and healthcare-related expertise offered by a highly skilled and knowledgeable workforce. Members benefit from added value through unique offerings such as the disease and case management programmes as part of the acclaimed Health Support services. Daman also operates a 24/7 customer call centre and has a medical services authorisation team in direct contact with Daman’s network of healthcare providers. It also provides a diverse range of online services that are unmatched in the UAE.
Daman has set high standards in the health insurance industry and has been awarded a number of internationally recognised awards and quality-focused certifications in a relatively short span of time.